Our History

Built From Racing. Engineered for Performance.

Moda Bikes is a British cycling brand born from decades of elite racing, technical expertise, and a deep commitment to performance. Owned and operated by D.H.W Agencies, MODA is driven by a singular goal: to build high-performance carbon road bikes, aero bikes, and gravel bikes that meet the demands of modern cyclists — all while offering affordable custom paint options that make each build uniquely yours.

Moda is owned by Dave Williams, a former professional cyclist with over 100 senior wins, including podium finishes at the National Criterium Championships, Team Time Trial Championships, international stage wins in the Tours of Germany, Ireland, and Belgium, and a silver medal at the Goodwill Games in St. Petersburg, Russia. Dave raced for world-class teams like RT Italia, Raleigh-Ambrosia, and Adidas-SciCon, and he brings this real-world experience to every frame and build decision at MODA.

With this racing DNA at our core, we focus on developing carbon fibre road bikes that blend lightweight construction with stiffness, comfort, and aerodynamic efficiency. Whether you're competing, training, or exploring, our bikes are designed to perform across all terrains.

MODA is proudly UK-designed, UK-tested, and UK-assembled. Our carbon road bike frames are developed using advanced layup techniques and wind tunnel-tested profiles to ensure real-world aerodynamic performance. From aero road bikes built for speed, to gravel bikes capable of handling rough terrain, every MODA model is crafted to exacting standards by our expert in-house team.

We’re proud to support Cycling Sheffield, one of the UK’s most exciting U23 elite development teams. Riding on Moda carbon road bikes, the team has achieved impressive success across the domestic and international race calendar. They’ve secured victories at National B events, claimed wins in the British National Series, and podiumed at prestigious races such as the UCI Rutland–Melton CiCLE Classic, British Cycling's top one-day event.

Beyond results, the impact of Cycling Sheffield's partnership with Moda runs deeper. Several riders have gone on to secure contracts with teams abroad as they pursue a career in cycling, racing across Europe and gaining international experience. Their input during training and racing has been invaluable in helping us test and refine our carbon aero race bikes in real-world competitive conditions. It's a true collaboration between British engineering and elite cycling performance.

When a Tour de France champion chooses to ride your bike, it speaks volumes about your product. We’re honoured to have Carlos Sastre, winner of the 2008 Tour de France, ride and endorse Moda. With decades of experience at the highest level of cycling, Carlos brings a deep understanding of performance, handling, and frame dynamics. His trust in our carbon technology highlights our commitment to race-winning performance and professional-grade quality.

Carlos’s use of Moda bikes — including our carbon aero bikes and performance road frames — is not just symbolic. It validates our engineering, our geometry choices, and our obsession with detail. Whether you're chasing breakaways or weekend PRs, our bikes are built to deliver under riders who know what true excellence feels like.

We believe every rider deserves a bike that feels personal. That’s why Moda offers a custom colour programme that brings individuality to performance. Whether you’re into stealthy monochromes, heritage tones, or eye-catching neons, our UK-based paint team can bring your vision to life on a carbon road bike, gravel adventure bike, or aero race bike.

Unlike many brands that limit you to off-the-shelf finishes, we provide affordable custom paint options without compromising lead time or quality. Your Moda isn’t just built for performance — it’s designed to reflect your personality. Choose your spec, select your colours, and let us build you something truly unique.