About Moda

 

Moda Reborn

After a brief quiet period, Moda was reignited in late 2020 when former pro cyclist and GB international Dave Williams took over the brand. Dave's goal was clear: to restore Moda’s world-class performance and pedigree, celebrating the British manufacturing tradition in a fast-evolving industry.

With over 50 years of experience in cycling, Dave’s passion runs deep. From his amateur and professional racing career—spanning the mid-1980s to the 1990s—Dave raced for teams such as RT Italia, Raleigh-Ambrosia, and Adidas-SciCon. He secured over 100 senior wins, including national titles, international stage victories, and a silver medal at the Goodwill Games in Russia. Now, he brings that same dedication and expertise to Moda.

A Proud British Legacy

At Moda, we believe that the British heritage of our bikes is at the heart of what makes them special. We create bikes with the precision and care that reflect a proud tradition of British engineering. Our range is designed by cyclists, for cyclists, and embodies premium, understated excellence for today’s discerning rider.

Moda is not about flashy tech or attention-grabbing gimmicks. We focus on creating a genuine connection with our customers, delivering bicycles that are thoughtfully crafted and effortlessly superior in every way. With every model—whether it’s the Vivo, ideal for riders entering the high-performance carbon frame arena, the Finale, perfect for athletes at any level, or the Molto, built to handle the varied conditions of gravel riding—our attention to detail shines through.

Innovation at Moda

We are constantly innovating. We’re excited to introduce the Strega, our titanium-framed gravel bike, and the Grappa, adding to our expanding off-road range. Building on the success of our groundbreaking Molto, we’re pushing the boundaries of gravel biking.

One of the most thrilling developments is the imminent arrival of the E-Moda. We’re bringing Moda’s signature design integrity and attention to detail to the electric bike market, and we believe this will be a game changer.

Moda’s Attention to Detail

No matter which Moda bike you choose, there’s one thing you’ll always notice: our meticulous attention to detail. From frame construction to component selection, every aspect of a Moda bike is carefully considered. We never cut corners, and that’s a promise we’ve upheld since day one.

At Moda, we don’t shout about how great our bikes are—our customers do that for us. We believe in letting our work speak for itself, with our bikes exemplifying British quality and craftsmanship.