Purchasing a bike should be more intimate than placing an order for a toaster.
There has never been a more capable road bike. They are more aerodynamic, quicker, lighter, more technologically sophisticated than before. However, the cost has increased along with performance.
These days, flagship bikes frequently enter the five-figure range with ease. For anyone, that's a big investment, and it should come with something that many manufacturers appear to have overlooked: choice.
A bike is more than just an item on a shelf. It is a device designed to accommodate a single rider, their riding preferences, and the roads they will travel. However, bikes with set specifications and a "take it or leave it" mentality are becoming more common.
The handlebar width is incorrect. The crank length is incorrect. tires that are not appropriate for your riding style. A cassette designed for a different environment. When combined, these seemingly little variables can drastically alter a bike's feel.
Many riders begin replacing parts as soon as they receive a brand-new bike. That just shouldn't be required on a bike that costs several thousand pounds.
A bike should be designed with the rider in mind.
We at Moda treat every rider as unique.
Every weekend, cyclists compete in races. Others are riding lengthy Sunday rides with friends, discovering gravel trails, or taking on a sportive. Why would they all be given the same specifications of bike?
Every Moda bike is completely customisable because of this. Select the groupset that best fits your riding style and budget. Choose the chainring size and crank length according on your power and physiology. Select the wheels that best fit your riding style. Select your handlebar size, stem length, tire options and cassette ratios. Invest in a better bottom bracket. Choose the chain as also, whether it's KMC, Shimano, silver, black, or oil-slick.
And if you want your bike to be truly different. To make it distinctively yours, we also provide custom paint options.
You should fit the bike, not the other way around.
Technology is amazing. People are better.
We've purposefully refrained from attempting to replace what we believe is invaluable: an informed local bike store, even while our website lets riders explore various specs and see what's available in stock.
There comes a time when having too many options might be bewildering.
Which tyre size is better, 28mm or 32mm?
For the actual riding you do, is a 11-30 cassette preferable than an 11-36?
Would you feel more comfortable with a shorter stem?
Which is better, lighter wheels or more aerodynamic ones?
You cannot be watched while riding by a website. A website cannot talk about your objectives over coffee. After your first few rides, a website is unable to make minor adjustments....Our dealer network can help with that.
Moda dealers in the UK work one-on-one with clients, assisting them in selecting the appropriate specification rather than just the most costly one. They will assist in accurately sizing the bike, professionally build it, customise it for you, and be available for maintenance, modifications, and guidance as your riding progresses.
No checkout button can match that. We don't think it's necessary to overburden customers. There are just too many options, which is one of the reasons we don't post them all online. Yes, we provide a wide selection of tires, cockpit options, and upgrades, but showcasing hundreds of permutations on a website doesn't always improve the purchasing experience. It often makes things more difficult!
Rather, we think the greatest choices are decided during the discussion between the rider and the dealer. A quality bike store offers more than simply bicycles. They want to know where you ride. How flexible you are. Whether speed or comfort is more important. Better bikes and happier riders are the results of those discussions.
For cyclists, created by cyclists
At Moda, everyone rides a bike.
We race them. We train on them. We design them. We spec them. We become fixated on the details because we know how important they are!
Every specification option has been considered, but as we are aware that there isn't a single ideal arrangement for everyone, we are equally pleased to customise it further. Building bikes that just look good on a spreadsheet has never been our aim. We want to create bikes that people actually like riding. Value is more than just the cost.
Online price comparisons for bikes are simple. Comparing the services that come with them is much more difficult.
Purchasing a Moda entails more than just purchasing a frameset with components on. You are purchasing professional advice, a bike designed to meet your needs, continuing assistance from your bike shop, a bond with individuals who sincerely care that you've found the appropriate bike.
We've never sought five-figure price tags, maybe because of this.
We would prefer to provide outstanding bikes, outstanding value, and outstanding service. The most expensive bike isn't always the best one. The best one should be designed specifically for you!
