Why Moda


Since MODAs very first range of just 10 bikes back in 2009, the basic core principles of Moda haven’t changed – offer a range of high quality bicycles designed, tested and assembled in the UK.

We strive for all those principles to still remain now as they were then. Every model in our range is crafted by a small but more importantly passionate team of cyclists, with more years collective cycle industry experience than we would like to admit. Using this experience we work tirelessly developing bicycles that ultimately offer the best possible riding experience – whether that be for the weekend enthusiast or competitive cyclist.


Being a Lancashire based company we have a fantastic testing ground right on our doorstep. This real world testing provides us with crucial developmental information so that we know our bikes do what we claim long before they make it into the range.

As well as our own test riders we work with and support many UK and International athletes competing at the very highest levels around the world. This input from our riders is invaluable in helping us to refine and improve each model.


Assembling each and every bike here in the UK was and still is one of the core principles of our brand.
We have a dedicated and professional in house team of highly qualified mechanics that have spent many hours servicing and building not only consumer bikes in workshops up and down the country but who have worked in and alongside some of the highest profile race teams on the calendar. This cumulative experience means that we are confident that the bike you purchase gives you the best riding experience from day one.


We believe so firmly in the quality of our bikes that we offer a 5 year original owner warranty on carbon frames and forks to original owner (see our Warranty page for more details). We do this not only to prove to you of our belief in our product but also to reassure you in buying and owning a Moda that it will give you many, many years happy cycling.

Each warranty claim is subject to terms and is to the original owner only. Proof of purchase is required and each claim will be looked at buy our technical team or authorised Moda dealer on a case by case basis. Transportation to and from the Moda authorized dealer is the responsibility of the purchaser.

Moda also reserve the right to amend or improve specification of any bike in the range without prior notice.

For any queries relating to a Moda warranty please contact your Moda dealer.


DHW Agencies 
Tel : 01704 840 992
Email : info@dhwagencies.com


DHW Agencies LTD

D.H.Williams Agencies was established in 2003 when Dave Williams initially retired from a racing career to work for himself as an agent within the cycle industry.

During this time he gained experience on the road successfully introducing brands like Adidas, Time and Sidi to his portfolio of customers within the UK. During this same period the lure of racing proved too strong and he returned to cycling, combining both work and racing as an Elite/Professional rider.  Through the following years, Dave raced for many teams including RT Italia, Raleigh-Ambrosia and Adidas-SciCon scoring over 100 senior wins in events as varied as the National Criterium championships, National Team Time Trial Championships, International stage wins in the Tours of Germany, Ireland and Belgium, silver medallist in the goodwill Games in ST Petersburg in Russia and domestic Single Day Premier Calender events such as Archer GP, Premier Calender Stage races including Girvan 3 Day or stages within Premier Calendar events, for example the Tour of Lancs or Tour of the Kingdom.

Racing has now taken a back seat and he has introduced well known Italian brands back into the UK like Biemme, Silva, Sintema and Kuota.

DHW is now the UK importer for Spinergy Wheels, GSG Cucstom Cycle Clothing and proud owner of the MODA Bikes brand as of 2020. Daves experience both in the trade and from racing is always available to draw upon, from advice on state of the art carbon fibre frames and equipment to help with design of an eye catching team strip.

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